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| ACADEMIC PROGRAMS // BA (Hons) International Hospitality Management |
Full-time programme developed and awarded by University of Wolverhampton
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Delivered in Singapore by University Faculty and supported by SHRM Tutors
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About the Program |
The Bachelor of Arts (Hons) International Hospitality Management programme aims to produce capable, creative future leaders for the wide range of local, national andinternational industries operating within the hospitality arena whilst equipping students with generic management skills which allow them to cross the divide into leisure, tourism and business related fields of endeavour.
Students will assess strategic and global directions for international hospitality organisations and analyse the roles and responsibilities for both hospitality facilities and heritage management. Students will also consider the topics of international gastronomy and service quality. Students will have a chance to demonstrate their knowledge by undertaking a consultancy project and dissertation. |
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Programme Structure |
The BA (Hons) International Hospitality Management is a one-year direct honours programme with exemptions for the Year 1 and Year 2 of study. It is structured for graduates holding the SHRM Advanced Diploma in Hospitality Management or equivalent qualifications. The Year 3 of study consists of 120 credits covering 6 modules and 1 dissertation. The modules are conducted over 4 terms. The maximum class for the programme is capped at 30 students at any one time. The small class size allows the University Faculty and SHRM Tutors to focus on individual students so that students can get the best out of the programme. |
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Modules |
Taste |
This module looks at the role of taste - or the aesthetic reflection - in the hospitality and leisure industries in the context of modern society. Taking case studies from social life, for example tourism, eating and food culture, it illustrates the role of fashion in the formation of collective taste. |
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Strategic Management for the Leisure and Lifestyle Industries |
The module aims to offer a critical understanding of strategic management and explore sources of advantage for leisure and lifestyle organisations within a dynamic and turbulent competitive environment. The module offers a critical and evaluative approach to strategy whilst challenging strategic concepts, theories and perspectives and their application to leisure and lifestyle organisations. |
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Cultural Diversity in Leisure and Lifestyle Industries
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This module aims to develop students understanding of key management issues in culturally diverse leisure and lifestyle organisations. Students will critically explore theory relating to diversity of national culture, sub-culture, age, gender and sexuality and its application across the leisure and lifestyle industries |
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Employability Skills III: Leisure and Lifestyle Industries Consultancy Project |
This module enables students to identify and critically analyse current issues affecting leisure service organisations. Representatives from leisure service organisations will present key problems facing the organisation at present. Students will be placed into groups and will work with the client to identify recommendations based on relevant theory to address those problems. |
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Hospitality Business |
The module aims to provide students with an understanding of the dimensions and nature of international hospitality business. It is designed to create a sensitivity to and awareness of the challenges in managing different cultures as well as to present a worldview of hospitality management. Topics covered include the global community, cultural dimensions of management, international management strategy, international marketing, and international human resource management. |
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Heritage Management |
The module aims to enhance students understanding of the importance of heritage to the international tourism industry and the need for very careful and specific management techniques to strike the balance between conservation, consumer access and destruction. |
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Leisure and Lifestyle Industries Research and Project (Dissertation) |
The module aims to enable students to confidently design, implement and review research projects in leisure industries and to present the principal opportunity for students to pursue a significant individual research activity. Moreover the module allows the student to display an understanding of a specialised area of knowledge and expertise in the application of advanced research skills in leisure and lifestyle management. |
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Teaching, Learning and Assessment |
A wide range of teaching and learning strategies are used. Academic work includes formal lectures, seminars, tutorials, workshops and groupwork, both directed and non-directed independent study, pre-set reading, and presentations. Different assessment methods are utilised to facilitate general development of students and to help prepare students for the world of work. Assessment tasks often require the student to apply issues covered in the module within an industrial or organisational setting. Methods of assessment will include seminar presentations, videotaped material, individual and group work and written work. There are no examinations for the modules of this programme.
In the first session for each module the module tutor will direct students to a Module Guide in which the assignment brief and assignment specific criteria for each element will be detailed. It is important that students access this document, as it will answer many of the queries about the module. |
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Grading Scheme |
Student work is subject to a grading system that allows the calculation of the final award according to the University of Wolverhampton regulations. Your final award will be classified according to the results obtained and may be deemed ‘First Class Honours’ if you have an A-grade profile.
Students who pass modules, no matter what the grade, cannot retake the work. The grades available follow an alpha-numeric code as follows:
Assessment grading (alpha-numerical) undergraduate level 3 |
Grade |
Performance |
Result |
A16 |
Outstanding performance |
Pass |
A15 |
Outstanding performance |
Pass |
A14 |
Outstanding performance |
Pass |
B13 |
Above average – very good |
Pass |
B12 |
Above average – very good |
Pass |
B11 |
Above average – very good |
Pass |
C10 |
Average - good |
Pass |
C9 |
Average - good |
Pass |
C8 |
Average - good |
Pass |
D7 |
Satisfactory performance |
Pass |
D6 |
Satisfactory performance |
Pass |
D5 |
Satisfactory performance |
Pass |
E4 |
Uncompensatable fail |
Defer module result (if first attempt)
Fail (if following a second attempt) |
F3 |
Uncompensatable fail |
Defer (if first attempt)
Fail (if following a second attempt) |
F2 |
Uncompensatable fail |
Defer (if first attempt)
Fail (if following a second attempt) |
F1 |
Uncompensatable fail |
Defer (if first attempt)
Fail (if following a second attempt) |
F0 |
Uncompensatable fail |
Defer (if first attempt)
Fail (if following a second attempt) |
0NS |
Not submitted |
Fail: no resit allowed for non submitted work. The module must be retaken, for which fees are charged |
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Promotion and Graduation |
Students need to pass 120 credits of study to fulfil the requirements of the award and to show that they have achieved the learning outcomes listed. Six of these modules are 15 credits in size; passing them gives a student a total of 90 credits. The dissertation module is 30 credits in total. This has a taught element but then develops a student's research techniques allowing him/her to undertake a 6-8,000 word dissertation. This is a very exciting opportunity which allows students to develop an area of study of particular interest and engage in a research conference. |
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Enrolment |
The programme offers four intakes a year. In order to commence studying in the programme on time, applicants are required to submit their applications with full supporting documents at least 1 month prior to an Intake's commencement date. |
Intakes |
Commencement date |
Last day of Application |
Mar |
13 Mar 2010 |
12 Feb 2010 |
Jul |
10 July 2010 |
12 Jun 2010 |
Oct |
30 Oct 2010 |
2 Oct 2010 |
Jan |
To be Announced |
To be Announced |
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Module Leaders & Lecturers |
Module |
Module Leader |
Delivered By |
Tutor |
Taste |
Ghisaline Povey |
Ghisaline Povey |
Johnny Lee |
Strategic Management for the Leisure and Lifestyle Industries |
Crispin Dale |
Crispin Dale |
Jessie Goh |
Cultural Diversity in Leisure and Lifestyle Industries |
Ade Oriade |
Ade Oriade |
Johnny Lee |
Employability Skills III: Leisure and Lifestyle Industries Consultancy Project |
Steve Gelder |
Steve Gelder |
Johnny Lee |
Hospitality Business |
Ade Oriade |
Johnny Lee |
Johnny Lee |
Heritage Management |
Ghisaline Povey |
Ghisaline Povey |
Jessie Goh |
Leisure and Lifestyle Industries Research and Project (Dissertation) |
Debra Wale |
Debra Wale |
Hew Tze Yee |
Hew Tze Yee |
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Faculty from the University of Wolverhampton Conducting the Programme |
Crispin Dale |
Crispin is a principal lecturer with the University of Wolverhampton, School of Sport, Performing Arts and Leisure, United Kingdom.
Crispin possesses a Bachelor of Art (Hons) in Hospitality Management from University of Central Lancashire, United Kingdom and Master of Art (Distinction) in Tourism and Leisure, Lancaster University, United Kingdom. Crispin is currently working on his doctorate by Publication. |
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Ade Oriade |
Ade is a senior lecturer with the University of Wolverhampton, School of Sport, Performing Arts and Leisure, United Kingdom.
Ade possesses a Master in Public Administration (Budgeting & Planning), Ogun State University, Nigeria and a Master of Science, Tourism and Hospitality Management, Bournemouth University, United Kingdom. He is currently working on his doctorate. |
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Steve Gelder |
Steve is a senior lecturer with the University of Wolverhampton, School of Sport, Performing Arts and Leisure, United Kingdom.
Steve holds a Bachelor of Art (Hons) Sports and Recreation Studies from Staffordshire University, United Kingdom and a Master of Business Administration, University of Wolverhampton, United Kingdom. He is currently working on his PhD.
Steve has extensive management experience gained from working with large corporations such as British Steel Corporation. |
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Debra Wale |
Debra is a senior lecturer with the University of Wolverhampton, School of Sport, Performing Arts and Leisure, United Kingdom.
Debra has extensive industry experience in managing restaurants and leisure activities in social enterprises.
Debra graduated from Sheffield Hallam University, United Kingdom with a Bachelor of Science (Hons) Hotel and catering Management. Thereafter, Debra completed her Master of Art in Education, with Nottingham Trent University, United Kingdom.
Debra is currently working on her doctorate in Education – Practitioner research. |
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Ghisaline Povey |
Ghislaine is a part time senior lecturer with the University of Wolverhampton, School of Sport, Performing Arts and Leisure, United kingdom.
Ghislaine has extensive international industrial experience. She has made numerous appearances on television and radio discussing regional food and particularly faggots.
Ghislaine holds a Master of Science in Tourism and Hospitality Education from University of Surrey, United Kingdom. She is currently working on her PhD looking at the Interpretation of Kitchens in heritage sites. |
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SHRM Tutors |
Hew Tze Yee |
Hew has more than 20 years of senior general management corporate experience, with listed and private companies in various countries including Malaysia, Singapore and Australia. Prior to joining SHRM, he was a general partner of a private boutique investment house focusing on turnaround, technology and medical start up situations.
Hew is a graduate from Monash University, Australia with a Bachelor of Economics and Master of Business Administration, University of Miami, United States. |
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Johnny Lee Goan Tze |
Johnny brings with him more than 20 years of experience in the hotel industry. Prior to joining SHRM, he held senior management positions in various international hotel chains in Singapore. Johnny presented various papers in the areas of productivity in public conferences and successfully completed the “Train the Trainer” course conducted by the Singapore National Productivity Board.
Johnny is a graduate of the University of Singapore with a Bachelor of Social Science and holds a Masters of Human Resource Management, awarded by Curtin University of Technology, Australia. |
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